Course summary

Are you in a business to business sales role and would like to develop your knowledge, skills and behaviours?

Through this apprenticeship you will work towards being a Business to Business (B2B) Sales Professional, responsible for delivering value to business customers, including corporate, public sector, SME, not-for-profit organisations as well as your own organisation. In addition, you may work in a national or international environment. It is a multi-faceted role which includes leading on long term, complex propositions, such as multiple pricing options or which may interface to procurement specialists.

Key facts


BA (Hons)

Mode of study


Start date

February 2021

Awarding institution

Bishop Grosseteste University

Institution code


Course details

About this course

Using insights, critical thinking and commercial judgement you will deliver commercial benefit to a number of customers or a complex, high value account. Commercially astute, you strategically and financially manage customer accounts, lead cross-functional teams through the sales process and deliver winning solutions and customer satisfaction.

Influential, you may be adept at understanding the needs of customers and developing strong stakeholder relationships whilst demonstrating strong, ethical practice. Within the apprenticeship you will develop a range of knowledge, skills and behaviours which include prospecting, solutions development, consultative selling, pitching, interpersonal skills and customer focus.

The apprenticeship will typically take three and a half years to complete (including the End-Point Assessment) although each student will be different dependant on previous experience.

  • Study through short block release
  • Develop your prospecting, sales planning and commercial acumen alongside other B2B capabilities
  • Study with peers from other industries and immediately apply your new knowledge, skills and behaviours to your role
  • The B2B Sales Professional apprenticeship allows you to achieve at degree level whilst developing your current sales career

This course is a new course, to register your interest and receive more information please fill out the form below.

Entry requirements

You will need to be in employment where your line manager is able to support you through the apprenticeship - Individual employers will set the selection criteria for their Apprenticeships and employment role.

Most candidates will have A levels (or equivalent) or existing relevant Level 3 qualifications, and English, Maths and ICT at Level 2 (where approved English and Maths qualifications are not held these will need to be completed during the apprenticeship programme).

Other relevant or prior experience may also be considered as an alternative alongside consideration of the suitability of the role being undertaken and the opportunities to develop and apply the required knowledge, skills and behaviours.

Academic staff

Fees & Finance

Costs may be covered by government funding and/or your employer – employers who pay the Apprenticeship Levy will pay fees directly through the levy contribution.

Alternatively, businesses who do not pay the Levy will be able to claim 95% of the cost of tuition fees from the Government.

See further information on the Apprenticeship Levy funding.